Tuesday, July 16, 2013

Seach engine optimization via social network

In the web economy, set up a well design and easy-to-navigate website are important but might be not enough to be successful in terms of web visibility. In fact optimizing your site can be the best way which guarantee to any company's website to achieve high rankings on search engines results.
RokBarry company professional internet marketing strategies provides personalized support to help website owners get the search ranking they deserves by setting up affordable and trustful tactics with practical results. First of all, it is crucial to know that managing business SEO/SEM campaign takes real work and a long term commitment from company's main stakeholders. The purpose of this post is to propose a guide with some simple tricks which may help for improving your website ranking. These include:
  • Build valuable content which attract visitors 
  • Select keywords and key phrases matching your company's activity (generally words your potential target audience or clients are likely to use when searching for your products or services) 
  • Integrate keywords within page URL, page title in the HTML, meta description tag, page content and links on each web page including anchor text 
Once the steps of keywords/key phrases research are done, your website will now need to be indexed and listed either by adding URL directly in search engines or using inbound links (from popular sites). However the most valuable methods search engines such as: google, yahoo...use generally to assess the importance and subject of a site are inbound links. Different ways allowing to grab good inbound links exist and the most useful are :
  • Editing professional and targeted articles that deliver a clear and optimized marketing message for both search engines and users 
  • Setting up relevant net-link partnerships (back or reciprocal links) Making comments through forums and blogs (focus on platforms dealing about subject concerning the same area of activity we work for) 
  • Creating optimized Press Release to announce any new developments concerning your company's activity 
  • Etc
Take into account social networking phenomenon as part of a search engine optimization (seo) process can be quite beneficial in a long term. So hopefully this little guide will help those wishing to use social media as a digital marketing tool to efficiently streamline and control their web presence.

Cheers ;-)