Tuesday, July 16, 2013

Search engine optimization via social network

In the web economy, set up a well design and easy-to-navigate website are important but might be not enough to be successful in terms of web visibility. In fact website optimization can be the best way that guarantees to a company to achieve high rankings on search engines results.
RokBarry company professional internet marketing strategies provides personalized support to help website owners to get the search ranking they deserve by setting up affordable and trustful tactics with practical results. First of all, it is crucial to know that managing business SEO/SEM campaign requires  a long term commitment from company's marketing managers. Here are some simple tricks which may help for improving a website ranking:
  • Build a valuable content which attracts visitors 
  • Select keywords and key phrases matching your company's activity (generally words your potential target audience or clients are likely to use when searching for your products or services) 
  • Insert keywords within page URL, page title in the HTML, meta description tag, page content and links on each web page including anchor text 
Once the steps of keywords/key phrases research are done, your website will now need to be indexed and listed either by adding URL directly in search engines or using inbound links (from popular sites). However, one of the most valuable methods search engines use generally to assess a website impact are inbound links. Different ways allowing to grab good inbound links exist and the most common are:
  • Editing professional and targeted articles that deliver a clear and optimized marketing message for both search engines and users 
  • Setting up relevant netlink partnerships (back or reciprocal links) as well as making relevant comments on forums and blogs (focus on platforms dealing about the same area of activity than our company) 
  • Creating optimized Press Release to announce any new product development 
  • Etc
Also, it might be interesting now to include within the company SEO process the social network optimization which can be quite beneficial in a long term.

Cheers ;-)