Wednesday, December 18, 2013

Developing an efficient internet marketing strategy

Let me share with you some of my stuffs I've been working on during all this time off.
It's about one of my favourite subject: Internet marketing.
  • What are the major steps for setting up an internet marketing strategy,
  • how businesses can make their online presence much stronger and
  • the crucial role social medias are playing in viral marketing.
All these issues have been evoked throughout this couple of slides titled introduction to e-marketing strategy. Also, I was talking recently about that subject with postgraduate students from university of Paris X Nanterre...
Hopefully that all those who will read this document can gain some new clues about digital marketing subject.

Have a fun read


Tuesday, July 16, 2013

Seach engine optimization via social network

In the web economy, set up a well design and easy-to-navigate website are important but might be not enough to be successful in terms of web visibility. In fact optimizing your site can be the best way which guarantee to any company's website to achieve high rankings on search engines results.
RokBarry company professional internet marketing strategies provides personalized support to help website owners get the search ranking they deserves by setting up affordable and trustful tactics with practical results. First of all, it is crucial to know that managing business SEO/SEM campaign takes real work and a long term commitment from company's main stakeholders. The purpose of this post is to propose a guide with some simple tricks which may help for improving your website ranking. These include:
  • Build valuable content which attract visitors 
  • Select keywords and key phrases matching your company's activity (generally words your potential target audience or clients are likely to use when searching for your products or services) 
  • Integrate keywords within page URL, page title in the HTML, meta description tag, page content and links on each web page including anchor text 
Once the steps of keywords/key phrases research are done, your website will now need to be indexed and listed either by adding URL directly in search engines or using inbound links (from popular sites). However the most valuable methods search engines such as: google, yahoo...use generally to assess the importance and subject of a site are inbound links. Different ways allowing to grab good inbound links exist and the most useful are :
  • Editing professional and targeted articles that deliver a clear and optimized marketing message for both search engines and users 
  • Setting up relevant net-link partnerships (back or reciprocal links) Making comments through forums and blogs (focus on platforms dealing about subject concerning the same area of activity we work for) 
  • Creating optimized Press Release to announce any new developments concerning your company's activity 
  • Etc
Take into account social networking phenomenon as part of a search engine optimization (seo) process can be quite beneficial in a long term. So hopefully this little guide will help those wishing to use social media as a digital marketing tool to efficiently streamline and control their web presence.

Cheers ;-)


Saturday, November 17, 2012

Leadership lessons practiced at Open IT For Development

Within the non-profit management Open IT for Development, as sounded on the organization brand, we always are OPEN to learn in order to move forward and opt for the right decision. To do so, we perpetually keep questioning, exploring, watching, engaging in conversation and implementing all ideas that permit to the company to gain in excellence day to day.

Ensure that creativity, innovation and quality of services are not only encouraged but are entirely part of the company's value. Listen to all associate members and employees with different opinions, manage each of them the way he/she wants to be managed, rather than the way that we'd prefer to do it. This might facilitate understanding between managers and team members, build relationship of trust while earning loyalty of our people.

One other point we hold a particular attention on it as founders and managers of the organization, , is our partners: our everyday work consist of finding the best solution that will fit to their request.
Open IT For Development, it's us, but it's also for the members and by the members


Monday, September 3, 2012

Learn, build and improve communication skills

"Live as if you were to die tomorrow. Learn as if you were to live forever". Gandhi
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<i>We always learn from life experiences, encounters, events which happen during our lifetime. However one of the main thing we should never stop to take it into consideration is the way to establish a genuine and authentic communication with "others".

Communication has this magical goal in the sense it allows us to be in contact with each other. Without mentioning that with communication, we learn to discover, to feel and to respect everyone's difference

That is why I believe that communication skills should be integrated in all stage of a life including:
  • professional life: build internal communication strategy based on transparency (between co-workers / from company to customers ..)
  • social life: with interactive communication that involves to listen, to understand, then to reply (may be with friends, acquaintances..)
  • personal life: here, it's about having and always maintaining a sincere dialogue with people we love (wife, husband, children ..)
Indeed, to improve communication skills it's crucial to pay attention to:
  • be honest and transparent with others
  • express clearly his vision or opinions
  • respond to messages/request whenever necessary (always close the circle)
It's a long and steady journey to get to know each others, but if we keep learning and trying, we surely will improve a lot human relationships.
As a challenge, let us now try to be more open and less judgemental, this may be the first steps for learning to communicate efficiently.


Monday, April 23, 2012

Emerging Markets: Doing Business Investments There

Supporting, advising, proposing customised services to partners, structures, businesses who wish to extend their activities in emerging markets: That is OPEN IT FOR DEVELOPMENT daily work.

Within the current market context, many organisations are multidisciplinary and intervene within several geographic areas while at OPEN IT FOR DEVELOPMENT, the team group focuses particularly on one thematic (ICT) and two regions (West Africa & South-East Europe). OPEN IT FOR DEVELOPMENT (OITFD) has the benefit and strength to be composed by consultants who have a keen knowledge of the covered markets as native from target regions.

In fact OITFD was created with the purpose to expose a new and positive eye view on the organisation defined area in particular the African continent.
Yeap! because creating business partnership to stimulate the regional economy, that's all Africa needs and nothing else...

Through this initiative undertaken by talented, passionate and highly skilled consultants, OITFD seeks to encourage enterprises specially the small and medium sized companies (SMEs), as well as structures from public and private sectors including universities, municipalities, research institutes.. operating within the frameworks of international cooperation projects to come in emerging regions (West Africa & South-East Europe) for harnessing high business potential offered by these markets. OPEN IT FOR DEVELOPMENT provides relevant consulting services regarding issues such as
  • project legal analysis of a national/regional regulatory frameworks, 
  • thematic market research,
  • competitive analysis,
  • strategic marketing, 
  • and much more!!
Services are delivered both in the pre-project phase and during the project lifetime. Also, the organisation is committed to establish an ethical, fair, prosperous, and open environment allowing to each stakeholder to take interest from the partnership

If you desire to invest within attractive markets, seize new business opportunities, Emerging market countries are welcoming you and OPEN IT FOR DEVELOPMENT will be by your side to help your business make the right move.

Now, put any hesitation aside and contact OPEN IT FOR DEVELOPMENT through contact[at]openitfordevelopment[dot]org for more information about what he does and how he works. You can also follow the organisation activities on Twitter: @Openitfordev


Wednesday, February 15, 2012

Entrepreneurship: Focus, Constancy and Perseverance, Key Factors of Success

Be an entrepreneur, manage a micro or small business requires far more personal investment in terms of energy, time, motivation than many people may think it does. Some entrepreneurs have probably pleasure in saying «I am head of such or such structure» without realizing really that success does not come when effort is lesser.
In fact the most difficult but certainly not impossible, when running its own business is to stay focus, be committed, constant and last but not least be persevering.

Few are the managers who have got success within their business sector by happenstance or chance. For the skeptics, have a look around among the founders of the biggest enterprises, for instance S. Jobs and B. Gates in computing industry or yet the biggest searchers and scientists Dr. Cheikh Anta Diop and Dr. Maurice Bucaille in the domain of scientific and medical research. All have in common one point: they have been the best in their field, due to (If I dare guess) an incommensurate commitment, concentration and perseverance for building "something" that have ever changed the humanity.
So, most of these leaders have been lucky maybe, but I specially believe that they were  great hard-workers. So be your own boss, take responsibility, undertake something, Ok! cool, great, excellent...

However without adopting the right attitude, mindset, meaning that you need to integrate some simple factors like commitment, focus, constance and perseverance, rare will be those (entrepreneurs/managers) who could pretend to success


Tuesday, January 24, 2012

Internet Marketing Insights for Building Luxury Brand Strategy through Social Media

Today most of (if not all) luxury brands are present on Internet  generally via their own websites. For most of them, their websites do have a high web traffic and page rank also, due definitely to the luxury brand history, the myth created around it (Veuve Clicquot), its self-confidence and its influence inside the industry leading to excellent reputation.

Thus, it might be tempted for luxury brands to rely solely on these values which are deeply important for any luxurious brand lines. However with the explosion of information & communication technologies (ICT), new means and possibilities have appeared, mostly in terms of way of communicating with target customers, markets, segments or groups thanks in particular to social media use and management.

Actually for luxury specialists, harnessing these new channels might be an invaluable opportunity for sharing globally (with potential and future clients) not the brand dream only, but all the emotion, imaginary and beauty in behind also. Because after all, luxury is partly about dream and influence.

Passion for luxury brands and Internet technology combined to brand communication experience, innovation and creativity spirit, these are what Web marketer RokBarry specialized in developing targeted Internet marketing solutions in collaboration with this advertising and e-marketing agency offer you. We propose to help you create a strong and dynamic digital strategy for your luxury brand that will leverage your on line presence on the web economy, particularly in social medias.
The social marketing strategy we developed will be a support tool which comes to complete your website and other traditional marketing and communication tactics.

Here is an overview of what we can propose (eg: big shows or events):
  • Gorgeously designed blog/mini-sites with: optimized content and pages, targeted keywords, adapted seo tactics. The overall goal being to meet your requirements while respecting your brand value and image
  • Take in charge you on line PR, email marketing, CRM, inbound marketing programs, Web design and development for the event duration
  • Exceptional creative methods and solid social media strategy to help spreading the luxury brand dream while increasing brand influence digitally
  • General recommendations for admirably monitoring and managing its on line Internet marketing through social media
Digital strategies is not a simple matter which has to be done only by interns, but as for marketing, PR and communication initiatives, it requires a real commitment for building solid foundations to success with it.