Wednesday, December 18, 2013

Developing an efficient internet marketing strategy

Let me share with you some of the stuffs I've been working on during all this time off.
It's about one of my favorite subject: Internet marketing.
  • What are the major steps for setting up an internet marketing strategy,
  • how businesses can strengthen their online presence and
  • the crucial role social medias are playing in viral marketing.
These 3 points have been evoked throughout this couple of slides titled introduction to e-marketing strategy. Recently, I was talking about this theme with postgraduate students from university of Paris X Nanterre.
That being said, I hope those who will go through this presentation may find out some additional practices to improve their digital marketing strategy.

Good reading ;)


Tuesday, July 16, 2013

Search engine optimization via social network

In the web economy, set up a well design and easy-to-navigate website are important but might be not enough to be successful in terms of web visibility. In fact website optimization can be the best way that guarantees to a company to achieve high rankings on search engines results.
RokBarry company professional internet marketing strategies provides personalized support to help website owners to get the search ranking they deserve by setting up affordable and trustful tactics with practical results. First of all, it is crucial to know that managing business SEO/SEM campaign requires  a long term commitment from company's marketing managers. Here are some simple tricks which may help for improving a website ranking:
  • Build a valuable content which attracts visitors 
  • Select keywords and key phrases matching your company's activity (generally words your potential target audience or clients are likely to use when searching for your products or services) 
  • Insert keywords within page URL, page title in the HTML, meta description tag, page content and links on each web page including anchor text 
Once the steps of keywords/key phrases research are done, your website will now need to be indexed and listed either by adding URL directly in search engines or using inbound links (from popular sites). However, one of the most valuable methods search engines use generally to assess a website impact are inbound links. Different ways allowing to grab good inbound links exist and the most common are:
  • Editing professional and targeted articles that deliver a clear and optimized marketing message for both search engines and users 
  • Setting up relevant netlink partnerships (back or reciprocal links) as well as making relevant comments on forums and blogs (focus on platforms dealing about the same area of activity than our company) 
  • Creating optimized Press Release to announce any new product development 
  • Etc
Also, it might be interesting now to include within the company SEO process the social network optimization which can be quite beneficial in a long term.

Cheers ;-)


Saturday, November 17, 2012

The entrepreneurship vision of Open IT For Development founders

Open IT for Development, is a non-profit organization OPEN (as implied by its name) to new ideas which may help to initiate some relevant projects development within the region we target. That being said, we perpetually keep exploring, observing, building relationships and skills in order to learn from what we receive of others while doing our best in our day to day job.

Ensure that creativity, innovation and quality of services are not only encouraged but are entirely part of the company's values.

Another wish, we founders and managers, have is: to propose the best revolutionary idea and to be able to transform it into an impactful social project that match with the needs of the communities we target. If we do so, we would have succeeded at least one of our mission.
Open IT For Development, it's US, but it's also YOU  and together, we can and will create the change


Monday, September 3, 2012

Learn, build and improve communication skills

"Live as if you were to die tomorrow. Learn as if you were to live forever".
I started with these words of Gandhi, because life is so precious that the best each one can do is just: to learn during all a lifetime. Always learning again and again, about ourselves, about the others, on how to build positive relationships, establish quality professional partnerships or share a vision of life?...All this way of learning can be summarize in one word: communication.

Indeed, communication has something magical in the sense it allows to create a link, to learn from the other, to discover, to feel and to live with the other.
Building effective communication should be considered in
  • professional life: build internal communication strategy based on transparency (between co-workers / from BtoB or BtoCs ..)
  • social life: with interactive communication including listening, understanding before interacting ( between friends, acquaintances..)
  • personal life: here, it's all about building an authentic dialogue with people we love
Finally, for improving our daily communication, here are 3 simple points to pay attention to:
  • be honest and respectful with others
  • express clearly his/her vision, opinion or needs
  • respond to messages/request in order to close the loop
Life is a journey where communication seems to be one of the key tools which can contribute in improving and building quality relationships.


Monday, April 23, 2012

Emerging Markets: Doing Business Investments There

Supporting, advising, proposing customised services to partners, structures, businesses who wish to extend their activities in emerging markets: That is OPEN IT FOR DEVELOPMENT daily work.

Within the current market context, many organisations are multidisciplinary and intervene within several geographic areas while at OPEN IT FOR DEVELOPMENT, the team group focuses particularly on one thematic (ICT) and two regions (West Africa & South-East Europe). OPEN IT FOR DEVELOPMENT (OITFD) has the benefit and strength to be composed by consultants who have a keen knowledge of the covered markets as native from target regions.

In fact OITFD was created with the purpose to expose a new and positive eye view on the organisation defined area in particular the African continent.
Yeap! because creating business partnership to stimulate the regional economy, that's all Africa needs and nothing else...

Through this initiative undertaken by talented, passionate and highly skilled consultants, OITFD seeks to encourage enterprises specially the small and medium sized companies (SMEs), as well as structures from public and private sectors including universities, municipalities, research institutes.. operating within the frameworks of international cooperation projects to come in emerging regions (West Africa & South-East Europe) for harnessing high business potential offered by these markets. OPEN IT FOR DEVELOPMENT provides relevant consulting services regarding issues such as
  • project legal analysis of a national/regional regulatory frameworks, 
  • thematic market research,
  • competitive analysis,
  • strategic marketing, 
  • and much more!!
Services are delivered both in the pre-project phase and during the project lifetime. Also, the organisation is committed to establish an ethical, fair, prosperous, and open environment allowing to each stakeholder to take interest from the partnership

If you desire to invest within attractive markets, seize new business opportunities, Emerging market countries are welcoming you and OPEN IT FOR DEVELOPMENT will be by your side to help your business make the right move.

Now, put any hesitation aside and contact OPEN IT FOR DEVELOPMENT through contact[at]openitfordevelopment[dot]org for more information about what he does and how he works. You can also follow the organisation activities on Twitter: @Openitfordev


Wednesday, February 15, 2012

Entrepreneurship: Focus, Constancy and Perseverance, Key Factors of Success

Be an entrepreneur, manage a micro or small business requires far more personal investment in terms of energy, time, motivation than many people may think it does. Some entrepreneurs have probably pleasure in saying «I am head of such or such structure» without realizing really that success does not come when effort is lesser.
In fact the most difficult but certainly not impossible, when running its own business is to stay focus, be committed, constant and last but not least be persevering.

Few are the managers who have got success within their business sector by happenstance or chance. For the skeptics, have a look around among the founders of the biggest enterprises, for instance S. Jobs and B. Gates in computing industry or yet the biggest searchers and scientists Dr. Cheikh Anta Diop and Dr. Maurice Bucaille in the domain of scientific and medical research. All have in common one point: they have been the best in their field, due to (If I dare guess) an incommensurate commitment, concentration and perseverance for building "something" that have ever changed the humanity.
So, most of these leaders have been lucky maybe, but I specially believe that they were  great hard-workers. So be your own boss, take responsibility, undertake something, Ok! cool, great, excellent...

However without adopting the right attitude, mindset, meaning that you need to integrate some simple factors like commitment, focus, constance and perseverance, rare will be those (entrepreneurs/managers) who could pretend to success


Tuesday, January 24, 2012

Internet Marketing Insights for Building Luxury Brand Strategy through Social Media

Today most of (if not all) luxury brands are present on Internet  generally via their own websites. For most of them, their websites do have a high web traffic and page rank also, due definitely to the luxury brand history, the myth created around it (Veuve Clicquot), its self-confidence and its influence inside the industry leading to excellent reputation.

Thus, it might be tempted for luxury brands to rely solely on these values which are deeply important for any luxurious brand lines. However with the explosion of information & communication technologies (ICT), new means and possibilities have appeared, mostly in terms of way of communicating with target customers, markets, segments or groups thanks in particular to social media use and management.

Actually for luxury specialists, harnessing these new channels might be an invaluable opportunity for sharing globally (with potential and future clients) not the brand dream only, but all the emotion, imaginary and beauty in behind also. Because after all, luxury is partly about dream and influence.

Passion for luxury brands and Internet technology combined to brand communication experience, innovation and creativity spirit, these are what Web marketer RokBarry specialized in developing targeted Internet marketing solutions in collaboration with this advertising and e-marketing agency offer you. We propose to help you create a strong and dynamic digital strategy for your luxury brand that will leverage your on line presence on the web economy, particularly in social medias.
The social marketing strategy we developed will be a support tool which comes to complete your website and other traditional marketing and communication tactics.

Here is an overview of what we can propose (eg: big shows or events):
  • Gorgeously designed blog/mini-sites with: optimized content and pages, targeted keywords, adapted seo tactics. The overall goal being to meet your requirements while respecting your brand value and image
  • Take in charge you on line PR, email marketing, CRM, inbound marketing programs, Web design and development for the event duration
  • Exceptional creative methods and solid social media strategy to help spreading the luxury brand dream while increasing brand influence digitally
  • General recommendations for admirably monitoring and managing its on line Internet marketing through social media
Digital strategies is not a simple matter which has to be done only by interns, but as for marketing, PR and communication initiatives, it requires a real commitment for building solid foundations to success with it.